UX research

Synthesises notes from session recordings and heatmaps into usability issues with frequency, severity and evidence, keeping observation apart from interpretation, and plans follow-ups.

Builds an empathy map of what a user segment says, thinks, does and feels from research notes, tagging each item as evidence or assumption and surfacing tensions to explore.

Designs a research repository with an atomic insight structure, tagging taxonomy, evidence linking, intake process, access rules and how teams search and reuse findings.

Builds a service blueprint with customer actions, frontstage, backstage, support processes and evidence for one scenario, marking failure points, waits and handoffs with their backstage causes.

Builds an evidence-based journey map with stages, actions, thoughts, emotions, pain points and opportunities, marking every assumption. Use after interviews or studies about one segment.

Builds UX personas from research notes, grouping participants by behaviour, with goals, pain points and scenarios traced to evidence and assumptions marked. Use after interviews or field research.

Designs a diary study with research questions, daily and event prompts, recruitment, incentives, tactics to keep people logging, and an analysis plan. Use to study behaviour over weeks.

Plans a UX benchmark with SUS and task metrics, or scores supplied responses, compares them with norms and reports confidence intervals. Use to track UX across releases.

Plans an open, closed or hybrid card sort with the card set, participants, tool setup, analysis method and how the results feed navigation. Use when restructuring a site or app's information.

Plans a concept test that checks early ideas or value propositions with target users before design, with stimulus formats, non-leading questions, a comparison method and decision criteria.

Plans contextual inquiry or shadowing sessions in participants' real environments, covering focus, recruitment, site logistics, an observation guide, consent and artefact capture.

Plans a first-click test with goal-based tasks, correct click areas, success targets, participant numbers, tool setup and how to read heatmaps and misclicks. For UX and product designers.

Plans a quick guerrilla usability test in a cafe, office or event with an approach script, short tasks, consent, note grid and same-day synthesis. For small teams without a research budget.

Plans a usability study with disabled participants and assistive technology users, covering recruitment, accommodations, prototype readiness, tasks and ethics. For UX researchers.

Plans a tree test of a navigation structure with scenario tasks, correct destinations, participants, tool setup, and how to analyse success, directness and first clicks.

Lets a researcher rehearse moderating a usability test with a simulated participant who thinks aloud, gets stuck and asks for help, then reviews neutrality, probing and task wording.

Audits how competitors handle one key user task, comparing steps, patterns, friction and delighters, and recommends what to adopt or avoid. Use before redesigning a core flow.

Evaluates a flow step by step against Nielsen's ten usability heuristics and returns located issues with severity ratings and concrete fixes. Use for a fast expert review before or between user tests.

Service designer who maps the whole experience across channels and staff, designs with frontline people and fixes the backstage causes of problems rather than just the screens.

Sets up an in-house research participant panel with sourcing, sign-up, consent, data handling, incentives, contact limits and governance rules. For research ops and UX teams.

Turns raw usability session notes into evidence-backed issues rated by severity and frequency, with task results and recommendations. Use after a round of usability sessions.

Runs a UX research study in gated steps - research questions, method choice, screener, session guide, notes template, synthesis and a decision-focused readout - pausing for approval.

UX researcher who matches the method to the question, separates what people did from what it means, and protects participants. Use as a partner for planning, running and synthesising research.

Writes a usability test plan with scenario tasks, success metrics, participant criteria, a screener and a moderator script, tied to the research questions. Use before running a usability study.