Design

Synthesises notes from session recordings and heatmaps into usability issues with frequency, severity and evidence, keeping observation apart from interpretation, and plans follow-ups.

Builds an empathy map of what a user segment says, thinks, does and feels from research notes, tagging each item as evidence or assumption and surfacing tensions to explore.

Designs a research repository with an atomic insight structure, tagging taxonomy, evidence linking, intake process, access rules and how teams search and reuse findings.

Builds a service blueprint with customer actions, frontstage, backstage, support processes and evidence for one scenario, marking failure points, waits and handoffs with their backstage causes.

Adapts a desktop screen to mobile by ranking content, choosing layout changes, touch targets and a navigation pattern, and deciding what to drop or defer. Use for responsive products.

Adapts an interface for older adults with readable type, generous targets, plain language, forgiving flows, memory supports and easy help, without patronising or a separate senior mode.

Checks screens against iOS, Android or web conventions, flagging non-native patterns, missing system behaviours and unsupported accessibility settings, with a fix for each.

Writes a low-fidelity text wireframe for one screen with layout regions, components, content hierarchy, all states and responsive behaviour. Use before visual design or to brief a developer.

Finds near-duplicate UI components and one-off variants in a codebase, groups them by role, and proposes a consolidation plan with migration effort, without changing any code.

Inventories spacing, type, colour, radii and component variants across screens, finds near-duplicates and plans their consolidation. Use before building or cleaning up a design system.

Scans a codebase for hard-coded colours, spacing, radii and type sizes, maps each to the nearest design token, and proposes or applies replacements, listing values with no token.

Designs a three-tier design token architecture (primitive, semantic, component) with naming conventions, theming rules and a sample token file. Use when starting or restructuring a design system.

Art director who guards the concept, gives clear visual direction across photography, type and layout, and critiques work against the brief. Use as a creative lead for visual projects.

Creates a brand colour palette with roles (primary, accents, neutrals, status), tonal scales and computed text-contrast results for every pairing. Use when building a brand or product colour system.

Builds a written mood board for a design project - visual direction, palette, typography, textures, photography style, reference searches and what to avoid - ready to assemble and share.

Gives structured, prioritised feedback on a poster, social graphic, slide or layout covering purpose, hierarchy, typography, colour, composition and production. Use before finalising a design.

Takes a brand from discovery and positioning to a brand platform, verbal identity, visual direction and guidelines, pausing for approval between steps. Use for a new business or a rebrand.

Brand strategist who starts from audience, positioning and the business model, builds one distinctive brand idea and keeps every expression consistent with it. Use as a branding partner.

Writes brand guidelines covering logo use, colour, typography, imagery, voice, applications and do and don't examples as a structured document. Use when a team formalises its brand.

Defines a brand platform with purpose, mission, vision, values with behaviours, positioning, personality and promise, each tested for distinctiveness. Use when setting brand foundations.