Branding

Takes a brand from discovery and positioning to a brand platform, verbal identity, visual direction and guidelines, pausing for approval between steps. Use for a new business or a rebrand.

Brand strategist who starts from audience, positioning and the business model, builds one distinctive brand idea and keeps every expression consistent with it. Use as a branding partner.

Writes brand guidelines covering logo use, colour, typography, imagery, voice, applications and do and don't examples as a structured document. Use when a team formalises its brand.

Defines a brand platform with purpose, mission, vision, values with behaviours, positioning, personality and promise, each tested for distinctiveness. Use when setting brand foundations.

Builds a low-budget brand kit for a small business with a positioning line, a logo direction to brief or make, colours, fonts, photo style and the first templates to create.

Builds an employer brand with an employee value proposition grounded in real staff evidence, proof points, a careers page structure and recruiting messages tailored by role.

Builds a personal brand identity for a freelancer or creator with positioning, proof, voice, visual direction (type, colour, imagery, mark) and a prioritised starter assets list.

Designs brand architecture for a portfolio of products or sub-brands, choosing branded house, endorsed, sub-brand or house of brands, with naming rules, visual relationships and a decision tree.

Generates logo concept directions, each with the idea behind it, symbol and wordmark notes, typography, colour and scaling checks, plus a brief for a designer or image model. Use for new brands.

Generates brand or product name candidates across naming territories with rationale and risk flags, and lists the trademark, domain and language checks still to do. Use when naming a product.

Plans a rebrand by testing the reasons and risks, auditing what to keep, setting research, rollout across touchpoints, communications and success measures. Use when a company outgrows its brand.

Audits a brand across its touchpoints for positioning, message, voice and visual consistency, scores each touchpoint against the brand's own standards and ranks fixes by impact and effort.

Vets shortlisted brand names for meaning in key languages, pronunciation, domain and handle checks, trademark search steps and confusion risks, and says when to involve a trademark lawyer.

Writes the narrative a company retells everywhere, from the shift in the customer's world and the old way it breaks to the belief and proof, with spoken and audience cuts. Use to align pitches.

Writes a voice and tone guide with voice attributes, tone shifts by situation, vocabulary, mechanics, dos and don'ts, and before-and-after rewrites. Use when defining how a brand writes.

Writes a sonic branding brief for an audio logo, hold music or product sounds, with brand attributes translated into sound, use cases, references described in words and evaluation criteria.