Graphic design

Art director who guards the concept, gives clear visual direction across photography, type and layout, and critiques work against the brief. Use as a creative lead for visual projects.

Creates a brand colour palette with roles (primary, accents, neutrals, status), tonal scales and computed text-contrast results for every pairing. Use when building a brand or product colour system.

Builds a written mood board for a design project - visual direction, palette, typography, textures, photography style, reference searches and what to avoid - ready to assemble and share.

Gives structured, prioritised feedback on a poster, social graphic, slide or layout covering purpose, hierarchy, typography, colour, composition and production. Use before finalising a design.

Designs print materials that work for low-vision, dyslexic and older readers, specifying type, contrast, layout, paper and finish, plain language and the alternative formats to offer.

Writes a book cover design brief with genre signals, comparable covers, mood, typography and imagery direction, plus spine, back cover and format specs for the designer.

Designs a book's interior for print, ebook or both, with trim size, margins, typefaces, heading hierarchy, front and back matter, and widow, orphan and hyphenation rules.

Designs a business card with a content edit, information hierarchy, two or three layout options, typography, paper and finish choices and print-ready specs. For freelancers and small firms.

Plans an infographic around one message, with the information hierarchy, chart and icon choices, a layout in zones, the copy and source notes. Use when turning data or a story into a single graphic.

Designs a wedding or event invitation suite with the pieces needed, wording for each, typography, palette, paper and print methods, specs and a production timeline. For couples and planners.

Designs a restaurant menu layout with sections, eye path, item placement, price presentation, typography and allergen marking for print, digital or menu board formats. For restaurant owners.

Generates merchandise design concepts for a brand, band or event with the idea behind each, item and placement, colours, print method and production notes, ranked by fit and cost.

Plans product packaging with the brand's role, shelf and online impact, information hierarchy, mandatory label items to verify, materials, and three concept directions to brief a designer.

Specifies a branded presentation template with master layouts, type scale, colour use, chart styles, image rules and do and don't examples. Use when brand or comms teams build a slide template.

Designs the layout of an annual or impact report with a grid, type system, chart and photo treatment, a spread-by-spread pacing plan and an accessible PDF plan.

Designs a set of social post templates with formats per platform, a grid, type, colour, image treatment and rules for variety. Use when a brand or creator wants a consistent but flexible feed.

Builds a visual identity for a conference, festival or campaign in gated steps - concept, key visual, templates, signage and wayfinding, social assets and an on-site checklist.

Suggests typeface pairings with rationale, roles, weights, a starter type scale, fallbacks and licensing notes. Use when choosing fonts for a brand, site or publication.

Plans a trade show booth with goals, floor layout, traffic flow, graphics hierarchy, demo and meeting areas, lighting, staffing zones and a production checklist with deadlines.

Plans a poster layout from a brief with the one message, reading order, grid, type sizes for the viewing distance, image direction, colour and print or screen specs, plus two layout options.

Plans signage and wayfinding for a venue, office or event with key journeys, decision points, a sign family, placement, wording, letter heights and accessibility rules, plus a sign schedule.

Prepares artwork for print with bleed, margins, resolution, colour mode, fonts, paper and finishes, and gives a preflight checklist for the printer. Use before sending any design to a printer.

Writes a one-page creative brief with objective, audience, single key message, deliverables, mandatories, constraints, references and success criteria. Use before commissioning design work.