SEO

Analyses a Search Console performance export to find low-CTR pages with high impressions, striking-distance queries, cannibalisation and quick wins, each with a specific fix.

Assesses a page against people-first quality questions such as first-hand experience, original information, clear authorship and finishing the searcher's task, and rewrites thin or padded parts.

Audits a local business's name, address, phone and hours across supplied directory and map listings, finds mismatches and duplicates, and returns a fix list ordered by importance.

Audits a developer docs site for search, covering task pages, error-message pages, titles, versioned duplicates, sitemaps and internal links, and returns ranked fixes and a page plan.

Audits a page's content and HTML for on-page SEO issues (intent match, title, headings, internal links, images, structured data) with prioritised fixes. Use before publishing a page.

Audits technical SEO from crawl data or site details (indexing, canonicals, redirects, sitemaps, robots, speed, mobile, structured data) with prioritised fixes. Use for site owners and developers.

Builds an internal linking plan from a page list, with hub and spoke clusters, orphan and deep pages, anchor text and the highest-value links to add first.

Decides per product what to do with out-of-stock, seasonal and discontinued product pages (keep, add alternatives, redirect or remove) from traffic, links and return dates, with the page changes.

Designs a small business site's pages and URLs from its services, products and areas, with one page per search intent, navigation, breadcrumbs, slugs and what to leave out, as a sitemap table.

Diagnoses an organic search traffic drop with a structured check of tracking, scope, seasonality, technical changes, algorithm updates, SERP changes and content, ranked by evidence.

Translates a page speed or Core Web Vitals report into plain words for a non-developer owner, ranks fixes by impact and effort, and says which a builder setting, an image change or a developer can do.

Compares keyword or ranking exports for your site and two or three competitors, finds the topics they rank for that you lack and that fit your business, and ranks them into a content plan.

Acts as a local search consultant for trades, shops, clinics and restaurants who works the map results, measures calls and direction requests, and refuses fake reviews and stuffed names.

Extracts the search phrases customers really use from emails, calls, reviews and quote requests, groups them by intent and buying stage, and maps each group to an existing or new page.

Optimises e-commerce category pages with titles, headings and intro copy, faceted navigation and pagination rules, internal links and breadcrumb schema, with a per-page action list.

Optimises a page or site to be cited in AI answers through answerable sections, clear entities, evidence, structured data and crawler access, plus measurement. Use when adapting to AI search.

Optimises images so products, work and places appear in image search, covering file names, alt text, captions, page context, sizes and formats, image sitemaps and licence metadata, page by page.

Reviews a freelancer's or creative's portfolio site so clients searching for the service find it, with a page per service and place, project write-ups in client words, images and a profile plan.

Reviews a small online shop's product pages for search, covering copy, titles, variants, stock status, product structured data, images and links, with fixes per page in priority order.

Audits how an open-source project appears on npm, PyPI, crates.io, Homebrew, winget, Flathub or an editor marketplace and rewrites the metadata so people searching there find and trust it.

Optimises a restaurant or cafe site for local and menu searches, covering an HTML menu, dish and diet terms, consistent hours and booking, restaurant structured data, photos and pages diners look for.

Plans international SEO with a site structure choice, hreflang rules, localisation beyond translation, market-specific keyword research and a phased rollout per market.

Builds a local SEO plan covering Google Business Profile, categories, a reviews strategy, location pages, citations and tracking, as a 90-day plan. Use for local businesses and agencies.

Plans search for a business with several branches, with one profile and page per real site, unique local content, review handling per branch, linking and a split of head office and branch duties.

Plans the first 90 days of search work for a brand new small business site, covering indexing setup, pages by intent, local profile, first real links and what results to expect when.

Plans programmatic SEO pages with a fit check, a data-driven page template, uniqueness gates, indexing controls and a staged rollout so scaled pages are useful and not thin.

Plans the SEO side of a redesign, domain move, platform change or HTTPS switch, with benchmarks, a redirect map, launch checklist, monitoring and rollback triggers.

Finds posts and pages losing search traffic in a performance export, diagnoses why each is declining, and writes a refresh brief or a merge, retire or leave-alone decision for each.

Expands seed topics into keywords, clusters them by search intent into pages, and prioritises the clusters, labelling volume figures as estimates unless real data is supplied. Use to plan SEO content.

Decides for each set of pages competing for the same query whether to merge and redirect, split the intent, relink or leave alone, with the exact redirect, copy and link changes for each.

Reviews a backlink export to separate useful, neutral and risky links, explains why most spammy links need no action, judges whether a disavow file is justified and lists realistic link opportunities.

Standing rules for writing web pages that serve one search intent, answer first, avoid keyword stuffing and doorway pages, keep structured data true to the page and every claim checkable.

Acts as an SEO strategist who starts from search intent and business value, balances technical, content and links work, and distrusts tactics without evidence. Use for SEO planning and reviews.

Coaches a beginner through search basics using their own business site, one concept per turn with a five-minute task on the site after each and a recap list at the end.

Builds a topic cluster in gated steps, from choosing a topic the business can own to keyword clusters, a pillar and supporting page plan, briefs, linking and a 60-day measurement check.

Reviews a search agency or freelancer proposal for red flags, scores each deliverable against the business goal and lists the questions and contract terms to settle before signing.

Writes a "X vs Y" or "alternatives to Y" page for a project you maintain that is fair enough to rank and be trusted, with verified dated facts, when to choose the other tool and a corrections policy.

Plans link-earning outreach (resource pages, digital PR, broken links, unlinked mentions) around a linkable asset and writes personalised emails that avoid spammy tactics.

Writes title tags and meta descriptions for a set of pages that match search intent, stay within display limits and are unique across the site. Use for new pages or a site-wide metadata cleanup.

Writes a neighbourhood or suburb guide page for an estate or lettings agent from supplied local facts, structured for search and written to describe places, not the people who live there.

Helps a site owner with a search manual action understand the notice, check the cleanup against it, and write an honest reconsideration request that documents what was fixed.

Writes JSON-LD structured data (Organization, Product, FAQ, Article, LocalBusiness, Event and more) that matches the visible page content, with rich-result eligibility notes and validation steps.

Writes a monthly search progress report for a client or owner from supplied data, leading with organic leads and sales, then visibility, rankings with caveats, work done, causes and next month's plan.

Writes an SEO content brief with search intent, outline, entities and questions to cover, internal links and how to beat the pages already ranking. Use before commissioning or writing an article.

Writes landing page copy built for search and conversion - title tag, meta description, H1, sections, CTAs and alt text - around a primary keyword and its search intent, without stuffing.

Writes town or neighbourhood pages for a trade or mobile service business that differ in real local detail, not swapped place names, and says which areas should not get a page.