Copywriting
Persuasive copy: landing pages, product descriptions, taglines, CTAs.
Download all 54
- Analyse a competitor's copy
Breaks down a competitor's landing page, ad or email into its angle, structure, proof and persuasion techniques, and says what to do differently. Use before writing copy in a crowded market.
- Build a voice of customer bank
Extracts customers' own phrases from reviews, emails, surveys and call notes into a bank of pains, desired outcomes, objections, triggers and praise, with verbatim quotes and counts for writing copy.
- Copywriter
Acts as a direct-response copywriter who writes from customer language, sells outcomes rather than features and backs every claim with proof. Use for ongoing copy work across pages, ads and email.
- Critique marketing copy
Reviews marketing copy for clarity, specificity, proof, objection handling and call-to-action strength, and gives line-level rewrites ranked by impact. Use before publishing or testing copy.
- Fair housing advertising rules
Standing rules for property listings, lettings ads and posts - describe the property, never the ideal buyer or tenant, avoid wording that signals a preference by protected characteristic.
- Marketing claims rules
Standing rules for marketing copy - no claim without proof, no fake urgency or scarcity, clear offer and price terms, honest testimonials and disclosures, and fair comparisons with competitors.
- Plan a promotional offer
Designs a promotional offer or discount structure that drives the goal without destroying margin, with alternatives to discounts and the exact wording. Use before a sale, launch or slow season.
- Request and edit customer testimonials
Writes a testimonial request to happy customers with guiding questions, then edits their answers into short, specific quotes with permission and no invented claims.
- Translate features into benefits
Turns technical features or trade jargon into customer benefits with proof using a so-what ladder, flags features no customer cares about, and writes plain lines a buyer understands.
- Small-business website copy track
Writes a small-business website in gated steps, from customer research and messaging to sitemap, homepage, inner pages and a final clarity and claims review.
- Write an About page
Writes an About page that starts with the customer's problem, then tells the origin story, values and proof, and ends in a clear next step. Use for small businesses, freelancers and startups.
- Write an advertorial or native ad article
Writes an advertorial or native ad article that informs first, discloses its sponsorship and leads naturally to the offer. Use for sponsored content in publications and newsletters.
- Oferta na Allegro
Pisze ofertę produktu na Allegro: tytuł w limicie znaków, parametry, opis w sekcjach, informacje o dostawie i zwrotach oraz dane wymagane przez GPSR, naturalną polszczyzną.
- Write an app store listing
Writes App Store and Google Play listings (name, subtitle, keyword field, descriptions, screenshot captions, what's new) within each store's limits and policies. Use for app launches.
- Write awareness campaign copy
Writes awareness campaign copy for a cause or public-interest message across channels, with one behaviour ask and respectful framing. Use for charities, public bodies, schools and community groups.
- Write trade show booth copy
Writes trade show booth copy with a headline readable from a distance, three proof points, a conversation opener and a lead capture offer. Use for stands, banners and pop-ups at expos and conferences.
- Write brochure or flyer copy
Writes print copy for a brochure, flyer, leaflet, door hanger or postcard panel by panel, with a headline, benefits, proof and a trackable action, plus a drop plan for door-to-door delivery.
- Write a customer case study
Writes a customer case study from interview notes with the challenge, solution, measurable results and verbatim quotes flagged for approval. Use after a customer interview.
- Write a direct mail letter or postcard
Writes a direct mail letter, postcard or self-mailer with an attention-getting opening, offer, proof, response device and a P.S. that earns its place. Use for printed mail campaigns.
- Write event promotion copy
Writes promotion copy for an event across a landing blurb, social posts, an email and a poster, with the hook, details and a clear call to action. Use to fill a talk, workshop, launch or meetup.
- Write a gift guide
Writes a shop's seasonal gift guide by recipient and budget, with short reasons to buy from real product details, delivery cutoffs, and versions for the website, an email and an in-store card.
- Write guarantee wording
Writes a guarantee or risk-reversal promise for a service or product with clear conditions, a simple claim process, the cost of honouring it, and a check that it does not undercut legal rights.
- Write headline variations
Writes headline variations for an offer, each labelled by angle (benefit, curiosity, social proof, objection and more) with the hypothesis it tests. Use to set up an A/B or ad test.
- Cardápio e promoções para app de delivery
Organiza e escreve o cardápio de um restaurante brasileiro para app de delivery, com ordem de categorias, descrições curtas e apetitosas, combos e promoções semanais que preservam a margem.
- クラウドファンディングのページ
日本の購入型クラウドファンディングのプロジェクトページを作成します。ストーリー、資金の使い道、リターン一覧、スケジュール、リスクとチャレンジ、活動報告の計画までまとめます。
- Write landing page copy
Writes landing page copy (headline, subhead, benefits, proof, objections and CTA) from a product brief and audience, built around one conversion goal. Use for a new page or a rewrite.
- Write a local business listing profile
Writes the content for a local business listing - description, categories, services, attributes, FAQs, review replies, a photo list and a month of short updates - accurate and keyword-natural.
- Write a marketplace product listing
Writes an Amazon, Etsy or eBay product listing with title, bullets, description and backend search terms or tags, kept within each marketplace's limits and listing rules.
- Pizarra del menú del día
Redacta la pizarra del menú del día de un bar o restaurante en España y su publicación para redes: primeros, segundos, postre, bebida y precio, con nombres cortos y apetecibles y alérgenos.
- Write menu descriptions
Writes restaurant or cafe menu descriptions that are short, appetising and accurate, with section names and allergen notes taken only from supplied data, in the venue's voice.
- Anúncio para o Mercado Livre
Escreve um anúncio do Mercado Livre com título buscável dentro do limite, ficha técnica completa, descrição escaneável, respostas a perguntas frequentes e orientação de fotos.
- メルカリの出品文
メルカリの中古品の出品文を作成します。正直な状態説明、実寸、配送方法、質問やトラブルを減らす丁寧な定型文に加え、商品名と撮影ポイントもまとめます。
- Write open house promotion
Writes open house promotion for a property across portal text, social posts, a flyer and a neighbour invite, with accurate details and fair-housing safe wording. Use before a public viewing.
- Write billboard and out-of-home ad copy
Writes billboard and out-of-home ad copy that reads in a glance, with headline options in seven words or fewer and visual direction. Use for billboards, transit, street furniture and digital screens.
- Write product packaging copy
Writes product packaging copy panel by panel with name, claim hierarchy, benefits, usage, required-information placeholders and tone. Use for new products, redesigns and range extensions.
- Write a press release
Writes a press release in standard news format with headline, dateline, lead, quotes, boilerplate and media contact, and flags claims that need proof. Use for launches, funding and partnerships.
- Write a product description
Writes e-commerce product descriptions that lead with benefits, include scannable specs and use the search terms buyers actually type. Use for store, marketplace or catalogue listings.
- Write project showcase captions
Writes before-and-after and finished-job captions for a trade portfolio and social posts - problem, work done, materials, time and the customer's words - with permission and privacy checks.
- Write radio and audio ad scripts
Writes 15, 30 and 60 second radio or audio ad scripts written for the ear, with sound cues, one message and a memorable call to action. Use for broadcast, streaming audio or produced spots.
- Write a property listing
Writes property listing copy (headline, description, feature bullets and a short portal version) that is accurate, fair-housing safe and leads with what buyers care about.
- Write a rental listing
Writes a short-term or long-term rental listing with a title, highlights, an honest description, amenities and house rules. Use for holiday lets, rooms and unfurnished or furnished rentals.
- Write an objection-handling sales FAQ
Writes an objection-handling FAQ for a product or service page from real customer questions, answering each honestly and pointing to proof. Use near the buy button or on a pricing page.
- Write a long-form sales page
Writes long-form sales page copy for a course, service or product from real customer language, covering problem, promise, proof, offer, objections, guarantee and calls to action.
- Write sandwich board lines
Writes a week of pavement sign and chalkboard lines for a cafe, shop, pub or salon, with hooks of five words or fewer, a rotation of angles and a board layout sketch.
- Write a service packages page
Writes a freelancer's or small agency's services page as two to four named packages with outcome, inclusions, exclusions, timeline and starting price, plus a comparison table.
- Write shelf talkers
Writes shelf talkers and staff-pick cards for a bookshop, wine shop, deli or gift shop - a hook, why staff love it, who it suits and the price - sized for a small card in the staff's voice.
- 店頭POPの文案
日本の店舗向けに店頭POPの文案を作成します。キャッチコピー、短い売りポイント、スタッフおすすめ風の一言を、名刺サイズからA5まで、POPの大きさに合わせて書き分けます。
- Write taglines and slogans
Generates tagline and slogan options across angles (benefit, attitude, category, promise) with notes on memorability, trademark and claim risk, and where each fits. Use for brands and campaigns.
- 电商详情页文案
为淘宝、天猫、京东等电商平台策划商品详情页:按屏排列卖点顺序,写出每屏文案和拍摄说明,并整理参数表、信任要素、常见问题和广告法违禁词自查。
- Deskripsi produk marketplace
Menulis listing produk untuk Tokopedia atau Shopee: nama produk berisi kata kunci sesuai batas, varian, spesifikasi, deskripsi yang meyakinkan, template balasan chat, dan pengecekan aturan platform.
- Write a trade directory profile
Writes a profile for trade directories and quote platforms where customers compare providers side by side, plus first replies to job requests and replies to common review types.
- Annonce Vinted
Rédige une annonce Vinted pour un vêtement de seconde main : titre honnête, taille et mesures à plat, état, matières, ton sympathique, plus conseils photo, logique de prix et réponses types.
- Write a wholesale line sheet
Writes the copy and layout for a wholesale line sheet or trade catalogue, with a three-line brand story, product rows with SKUs and prices from your data, minimums, lead times and reorder terms.
- Retroetichetta e note di degustazione
Scrive la retroetichetta di un vino italiano e la scheda di degustazione: territorio, vitigno, vinificazione, assaggio e abbinamenti, nello spazio disponibile, segnalando i termini regolamentati.