Marketing and sales

Breaks down a competitor's landing page, ad or email into its angle, structure, proof and persuasion techniques, and says what to do differently. Use before writing copy in a crowded market.

Extracts customers' own phrases from reviews, emails, surveys and call notes into a bank of pains, desired outcomes, objections, triggers and praise, with verbatim quotes and counts for writing copy.

Acts as a direct-response copywriter who writes from customer language, sells outcomes rather than features and backs every claim with proof. Use for ongoing copy work across pages, ads and email.

Reviews marketing copy for clarity, specificity, proof, objection handling and call-to-action strength, and gives line-level rewrites ranked by impact. Use before publishing or testing copy.

Analyses a Search Console performance export to find low-CTR pages with high impressions, striking-distance queries, cannibalisation and quick wins, each with a specific fix.

Assesses a page against people-first quality questions such as first-hand experience, original information, clear authorship and finishing the searcher's task, and rewrites thin or padded parts.

Audits a local business's name, address, phone and hours across supplied directory and map listings, finds mismatches and duplicates, and returns a fix list ordered by importance.

Audits a developer docs site for search, covering task pages, error-message pages, titles, versioned duplicates, sitemaps and internal links, and returns ranked fixes and a page plan.

Takes over an underperforming ad account in gated steps (tracking check, waste triage, structure fixes, a creative and offer test plan, and a 30-day readout with keep, cut and scale decisions).

Launches a paid ad campaign in gated steps (brief, audiences, creative, tracking QA, launch settings and a seven-day review), pausing for approval between steps. Use to launch a campaign end to end.

Acts as an ad creative strategist who mines customer language for angles, writes hooks and concepts in testable sets, briefs designers and creators, and reads results by angle.

Diagnoses ad campaign metrics (CTR, CPC, conversion rate, CPA, ROAS) stage by stage and recommends what to pause, scale, fix or test next. Use for a weekly review or when results drop.

Reads an email campaign or flow report and explains what happened in plain words, judging clicks, revenue per recipient, unsubscribes and complaints against the list's own baseline, not opens.

Writes short email and SMS blasts that fill same-week empty slots - appointments, tables, class spots, workshop seats - for a waitlist or regulars, with fair booking rules and a frequency cap.

Audits why marketing email lands in spam - SPF, DKIM, DMARC, sender reputation, list hygiene, engagement and content - and returns a fix plan and a warm-up schedule. Use when emails go to spam.

Acts as an email deliverability consultant who reads authentication records, bounce and complaint data and sending patterns, explains inbox placement plainly and puts consent and list hygiene first.

Replies to a group, party or private dining enquiry for a restaurant, bar or venue, answering every question, offering packages from your prices with deposit terms and a clear way to hold the date.

Writes phone and message scripts for "how much for...?" enquiries that give an honest price range, ask two scoping questions, explain what is included and move to a quote visit or booking.

Plans how a service business asks clients for referrals at the right moments, with spoken and written scripts, a forwardable blurb, tracking and a thank-you routine.

Builds the business case a seller's champion takes to the budget holder, with cost of the problem from the buyer's own figures, conservative and expected value, payback, risks and a one-page summary.

Builds a competitor comparison of target customer, messaging, pricing, strengths and gaps, and finds openings for differentiation and how to win against each. Use for strategy or battlecards.

Brainstorms low-cost guerrilla marketing ideas for a business, rating each for feasibility, cost, reach and risk, naming the permissions to check, and planning the top three.

Builds a twelve-month marketing calendar with seasonal moments, launches, tentpole campaigns, always-on activity, lead times, channel plans and budget by quarter, checked against team capacity.

Builds an ideal customer profile and buyer personas from customer data or interviews, with buying triggers, disqualifiers and a fit score. Use to focus targeting, outbound and messaging.