Advertising

Takes over an underperforming ad account in gated steps (tracking check, waste triage, structure fixes, a creative and offer test plan, and a 30-day readout with keep, cut and scale decisions).

Launches a paid ad campaign in gated steps (brief, audiences, creative, tracking QA, launch settings and a seven-day review), pausing for approval between steps. Use to launch a campaign end to end.

Acts as an ad creative strategist who mines customer language for angles, writes hooks and concepts in testable sets, briefs designers and creators, and reads results by angle.

Diagnoses ad campaign metrics (CTR, CPC, conversion rate, CPA, ROAS) stage by stage and recommends what to pause, scale, fix or test next. Use for a weekly review or when results drop.

Works out why an ad or ad account was disapproved or suspended from the notice and the creative, decides whether to fix or appeal, and writes a factual appeal or a compliant rewrite.

Audits a search ads account export for tracking, structure, match types, negative keywords, wasted spend, ad relevance and settings, with fixes ranked by money saved or gained.

Works out break-even and target ROAS and cost per acquisition from price, costs, fees, returns and repeat purchase, showing every formula, so a shop owner knows when ads stop losing money.

Checks message match between ads and the page they send to (promise, offer, keyword, visual, CTA, price), scores each pair and names the mismatches that waste clicks and the edit that fixes each.

Checks ad copy and creative against a platform's advertising policies and common restricted-category rules before submission, and gives compliant rewrites. Use to avoid rejections and account flags.

Decides whether to bid on your own brand name and on competitors' names from brand-search share, competitor presence and cost, with a holdout test design and trademark cautions to check.

Decides whether a small business should pay to boost a social post and, if so, sets the goal, radius, audience, budget, duration and the result that justifies boosting again.

Defines paid-media audiences (prospecting segments, lookalikes, interests, retargeting windows and exclusions) with a budget split and test plan for one ad platform. Use when launching ads.

Designs in-platform lead form ads that cut junk leads, with qualifying questions, higher-intent form settings, privacy text, the thank-you screen and a speed-to-lead follow-up script.

Evaluates pay-per-lead and listing platforms for trades and local services on cost per won job, lead quality, response demands, refund rules and lock-in, from the trader's own numbers.

Builds a local business's first search ads campaign in gated steps (services and areas, keywords and negatives, ads and assets, call and conversion tracking, launch settings and a two-week review).

Acts as a paid ads advisor for small local businesses on modest budgets who starts from cost per won job, keeps accounts simple, tracks calls and says when ads are not the answer yet.

Rewrites shopping-ad feed fields (titles, descriptions, product type, custom labels) from a feed sample, front-loading what buyers search, and sets labels for margin and best-sellers to split bidding.

Checks month-to-date ad spend against plan and seasonality and recommends daily budget changes to land the month on budget, with rules for underspend, overspend and daily overdelivery.

Acts as a paid media specialist who plans from the business goal, tests creative systematically, judges incrementality over platform metrics and cuts waste quickly. Use for ongoing ad work.

Plans conversion tracking for a small business's ads, covering which actions count, values, primary versus secondary goals, call tracking, offline uploads, consent effects and a test checklist.

Plans structured ad creative tests by angle, format and hook with hypotheses, budget split, success metric and decision rules. Use to find winning ads without burning budget on random variations.

Plans local advertising for a small business across flyers, local papers, radio, community sponsorships and local digital ads, with budget and tracking. Use for shops, trades and local services.

Plans sponsored product ads on Amazon, Etsy or another marketplace with campaign structure, keywords, bids, budget and a weekly optimisation routine. Use when launching or fixing marketplace ads.

Allocates a paid media budget across channels and funnel stages with test and scale budgets, expected CPA ranges stated as assumptions, and decision rules for shifting spend.

Plans a podcast advertising buy with show selection criteria, ad formats, pricing models, promo codes and attribution. Use before contacting shows or networks for host-read or produced spots.

Runs a guessing game where the player picks which of two ad variants would likely win a test, then reveals the principle behind it, adapting difficulty to train a beginner's ad judgement.

Plans a short burst of geo-targeted ads for a pop-up shop, market, fair or one-off event, with a venue radius, countdown schedule, date-and-place creative, budget split and a footfall count.

Reads a monthly ads report from an agency or freelancer, flags vanity metrics and missing numbers such as leads to sales, cost per job and brand versus non-brand, and writes polite questions to ask.

Sets an ad schedule and bid adjustments from hour and day data so call-driven businesses pay for clicks only when someone can answer, with an after-hours plan and a missed-call check.

Plans small, time-boxed local ads that fill a restaurant's, salon's or shop's slow days and hours, with a dayparted schedule, tight radius, a margin-costed offer and a before-and-after comparison.

Sorts a search ads search-terms export into add as keyword, add as negative (with match type and level), watch and ignore, by cost and intent, and builds a reusable negative list.

Helps a small business choose a paid ads agency or freelancer with interview questions, account-ownership terms, fee models, red flags and a scoring sheet for comparing proposals.

Writes a paid carousel ad as a card sequence (hook, product or step cards, proof, CTA) with per-card headlines within limits, an order that works if the viewer stops at card two, and image direction.

Writes a brief for UGC creators or influencers covering deliverables, key messages, creative direction, dos and don'ts, ad disclosure and usage rights. Use before contacting creators.

Writes copy for a set of display and retargeting banners across standard sizes, with headline and CTA lengths fitted to each size, frame-by-frame copy for animated versions and the hierarchy per size.

Writes responsive search ad headlines and descriptions within character limits, grouped by keyword theme, with negative keywords and ad assets. Use to launch or refresh a search campaign.

Writes paid social and search ads for a property listing, open house or seller appeal within housing ad targeting limits, with fair-housing safe copy that describes the home, not the buyer.

Writes a small display ad for a local paper, parish or school magazine, sports programme or directory, with one headline, one offer, contact and a trackable code, sized to the box with layout notes.

Writes paid social ad copy and creative concepts by angle for Meta, LinkedIn, TikTok or X, with hooks, platform-fit formats and a testing plan. Use to launch or refresh a paid social campaign.

Writes YouTube, TikTok or Meta video ad scripts with a scroll-stopping hook, problem and demo, proof and CTA, in several lengths with shot notes and on-screen text. Use for performance video ads.