Content strategy

Analyses competing creator or brand channels from their recent content and metrics to find winning formats, topics, gaps and what not to copy. Use when planning how to stand out in a niche.

Analyses a content metrics export to find what is working against a stated goal, with fair comparisons and caveats, and proposes the next three experiments. Use for a monthly content review.

Plans an information needs assessment for a local newsroom or community publisher, with listening sessions, a short survey, a source map, gaps by topic and language and coverage priorities.

Audits recent posts, videos and emails for access - captions, transcripts, alt text, contrast, text on images, hashtags, emoji, plain language and flashing - with quick fixes and habits by channel.

Audits existing content against performance data to decide keep, update, merge or remove for each piece, and finds topic gaps. Use when a back catalogue has grown messy or stale.

Takes a creator's sponsorship from inbound offer to paid in gated steps, from vetting fit to pricing and countering, checking terms, delivering with disclosure, then reporting results and invoicing.

Builds a content measurement plan linking goals to a few metrics that can move, with tracking, baselines, a review rhythm and what each result would change. Drops vanity metrics and names blind spots.

Resets a stalled or scattered content effort in gated steps, from an audit of what worked to audience and goal, pillars and channels to keep or drop, a sized cadence and a four-week plan.

Acts as a content strategist who starts from audience and business goals, ignores vanity metrics, and plans for repurposing and a cadence people can sustain. Use as a standing content advisor.

Costs a content plan in hours and money per piece and per month, from scripting and editing to tools and freelancers, against available time and budget, then shows what to cut or batch to fit.

Acts as a creator business manager who runs the business side - deal flow, pricing, usage rights, invoicing, late payers and income mix - and refers to a lawyer or accountant when it matters.

Helps a creator, brand or nonprofit decide whether to post about a tragedy, disaster, election or controversy, weighing connection and standing, what to pause and what a useful response contains.

Decides whether a creator or organisation should start on a new platform by weighing audience presence, format fit, effort and what it replaces, ending in join, wait or skip with a 60-day exit test.

Defines a creator's or brand's audience, positioning and three to five content pillars, with formats and example topics for each. Use when starting or resetting a content strategy.

Designs a small content experiment on format, length, timing or a series, with a hypothesis, one change, enough posts and weeks to learn something, one metric and a decision rule agreed in advance.

Designs a content production pipeline for a small team or volunteer group, with stages, owners, status definitions, approval limits, templates, file homes and a weekly 20-minute stand-up.

Designs paid membership tiers for Patreon, channel memberships or a paid newsletter with sustainable perks, pricing logic and a launch message. Use before launching or reworking memberships.

Coaches a beginner creator to a workable niche one question at a time, asking what they know, who they want to help and what they can sustain, then tests two or three options for demand and energy.

Finds timely content angles from news, seasons, dates and trends that fit a brand's real expertise, with the format and how fast each must ship. Use when planning reactive and seasonal content.

Plans how a nonprofit collects stories from the people it serves, with revocable consent, a dignified interview guide, photo and anonymising rules and a story log of permitted uses.

Maps existing content to buyer journey stages for one audience and offer, finds gaps, overlaps and dead ends, and plans the pieces that would move readers from awareness to a decision.

Mines comments, forums, reviews and support messages for the questions an audience really asks, clusters them, and turns each cluster into content ideas. Use when planning what to make next.

Turns the work a busy owner or practitioner already does into content with a capture routine, a weekly 15-minute log and 20 ideas drawn from their own week. For people with no content day.

Acts as a nonprofit communications lead who tells true stories with the people they are about, with consent and dignity first, strengths-based framing, honest numbers and programme staff as partners.

Writes a sponsorship pitch that ties a creator's audience to a brand's goals, proposes a specific integration and sets clear next steps. Use when reaching out to brands for paid deals.

Writes a collaboration pitch to another creator with the audience overlap, a specific format idea, the value for both sides and the logistics, plus a follow-up. Use when reaching out to a peer.

Plans five to ten short interviews with real readers, viewers or listeners, with recruiting, a 20-minute script about their lives, note-taking and a synthesis grid that leads to content decisions.

Plans content partnerships with local libraries, schools, clubs, shops and charities, with shared-audience fit, formats, who does what, credit and approvals, and a simple written agreement.

Builds a four-week content calendar across platforms with pillar balance, formats, a realistic cadence, production batching and repurposing paths. Use when planning next month's content.

Designs a repeatable system that turns one core piece into native posts, clips, emails and threads, with channel rules, templates and a weekly workflow. Use to get more from each piece.

Compares monetisation options for a creator's audience and niche, from sponsorships to products, memberships and services, with rough maths and a staged plan. Use before choosing how to earn.

Plans a solo creator's first editor, assistant, designer or producer from a time audit, with what to hand off first, the SOPs to write, a role brief, a paid test task and how to protect the voice.

Plans content around a launch of a course, book, product, event or shop across channels, from the runway before to launch week and post-launch proof, sized to the creator's real weekly hours.

Plans a thought leadership programme for an executive or expert, with a defensible point of view, themes, formats, channels and a ghostwriting workflow. Use before building an expert's profile.

Plays a brand manager negotiating a sponsorship with a creator, with lowball offers, rights and exclusivity asks and deadline pressure, then debriefs on what was given away.

Assesses how exposed a creator's audience is to one content platform's algorithm or a ban, then plans moving followers to an email list or site with conversion points, backups and a 90-day target.

Scores a backlog of content ideas on audience demand, pillar and goal fit, effort and timeliness, explains each score in a line, and returns a ranked list with three to make next and ideas to drop.

Standing rules for creator or brand content - disclose paid, gifted, affiliate and employee ties clearly and up front, never bury them in hashtags, and flag sponsor claims the creator cannot back.

Writes a handover pack for when the person running an organisation's content leaves, covering accounts, owners and recovery routes (never passwords), voice, recurring posts and open threads.

Writes a one-page content strategy for a manager, board or client covering goal, audience, three pillars, channels, resources, success measures and what will not be done. Written to win approval.

Writes editorial guidelines for a blog or publication's contributors covering voice, formats, sourcing and fact rules, AI use, formatting and the review process. Use before taking outside writers.

Writes a creator media kit with an audience snapshot, reach and engagement figures, formats, past partnerships, packages and rates. Use before approaching brands or answering their enquiries.